Gainesville Raceway gets New Name

Randall Klein · 02-17-2012, 01:37 PM

Ya gotta wonder about the ROI on these naming rights....the guy selling them must be right up there with the Alaskan Ice Salesman. Whether its Gainesville, Indy or Lucas Oil Stadium, just how do the beancounters justify the expense, other than owner egos getting stroked

Brand name awareness....hmmm.....Oldsmobile, TRW, World Com, Enron, Slammers, Stri-Vectron(sp), Federal Mogul, Olympia Beer, Kodak, Wranglers and on and on

02-17-2012, 01:37 PM	#5
Randall Klein Senior Member Join Date: Dec 2002 Location: Lincoln, Nebraska Posts: 785 Likes: 45 Liked 316 Times in 67 Posts	Re: Gainesville Raceway gets New Name Ya gotta wonder about the ROI on these naming rights....the guy selling them must be right up there with the Alaskan Ice Salesman. Whether its Gainesville, Indy or Lucas Oil Stadium, just how do the beancounters justify the expense, other than owner egos getting stroked Brand name awareness....hmmm.....Oldsmobile, TRW, World Com, Enron, Slammers, Stri-Vectron(sp), Federal Mogul, Olympia Beer, Kodak, Wranglers and on and on