Toyota Named Official Car of NHRA

FED 387 · 02-04-2014, 09:19 PM

the thing about being the OFFICIAL anything of Nascar is that these companies actually do post contingency monies unlike many of NHRA's OFFICIAL COMPANIES---most of them provide NHRA with products to use during the racing season which allows them to advertise their product and it allows NHRA from having to either buy or lease a similar products

Kinda off the theme of this a little bit but a few years back we approached one of the largest drain cleaner companies d-r-a-in 0 about the possibility of entering into a marketing agreement (aka sponsorship). They were a subsidiary of DIAL soap at the time. They looked at us like we were nuts. Why would we want to advertise on any race car we were asked. I told the national product advertising manager that everybody I knew unless he was homeless had at least one drain in their home, and sometime in the future it was going to get plugged up and when it did he better hope they reach for his product to unclog the drain. Made perfect sense to me but he looked at me in total disbelief, totally bewildered. We did not get any help from them and shortly thereafter he was replaced. About 3 weeks later d-r-a-in appeared as the primary sponsor of a Busch series car. End of story.

02-04-2014, 09:19 PM	#11
FED 387 VIP Member Join Date: Jun 2006 Posts: 3,423 Likes: 539 Liked 333 Times in 180 Posts	Re: Toyota Named Official Car of NHRA the thing about being the OFFICIAL anything of Nascar is that these companies actually do post contingency monies unlike many of NHRA's OFFICIAL COMPANIES---most of them provide NHRA with products to use during the racing season which allows them to advertise their product and it allows NHRA from having to either buy or lease a similar products Kinda off the theme of this a little bit but a few years back we approached one of the largest drain cleaner companies d-r-a-in 0 about the possibility of entering into a marketing agreement (aka sponsorship). They were a subsidiary of DIAL soap at the time. They looked at us like we were nuts. Why would we want to advertise on any race car we were asked. I told the national product advertising manager that everybody I knew unless he was homeless had at least one drain in their home, and sometime in the future it was going to get plugged up and when it did he better hope they reach for his product to unclog the drain. Made perfect sense to me but he looked at me in total disbelief, totally bewildered. We did not get any help from them and shortly thereafter he was replaced. About 3 weeks later d-r-a-in appeared as the primary sponsor of a Busch series car. End of story.