Want to "bring back" Class Racing?

[Bobby Fazio]

With the advent of social media marketing campaigns, you can reach a wider audience quickly and cheaper than having your decals on cars at divisionals where there are 5 people in the stands or at a national event when your decal is hopefully on the remaining 4 cars on Sunday. And if you’re lucky, maybe the 10 second tv spot but only if alcohol dragster is in town. Personally, given the current ad impressions my stickers would get, I would not join the program if I had a business, other than the fact that I would want to support my racing community and be a nice guy but I would have to have LOTS of extra money to do so. Why do you think I push so hard for increased coverage and more favorable Friday-Sunday scheduling? If I were a potential contingency sponsor on the fence I would be asking NHRA to get my stickered cars in front of the crowd as much as possible. It has to be worth it for them. And to be honest some of the companies have to step into the 21st century with their payment process but that’s another issue. The team at Draginsights could fix that easily.