LIVE from Norwalk LODRS - Page 4

Michael Beard · 05-20-2013, 09:13 PM

Quote:

Originally Posted by Jason

Wow! 40,000 spectators and thanks to Michael there are photos to prove it. Looks like Norwalk really knows how to put on a LODRS event. So why aren't all the other points meets packed like this?

Massive amounts of work and no guarantees.

Norwalk didn't get to where it is overnight, but it has certainly continued to raise the bar year after year... for decades.

Dave Conkey · 05-20-2013, 09:16 PM

Free tickets from summit didnt hurt.. just fill the seats and impress them with sportsman racing and a show! not to mention some good icecream for a buck!

Richard Grant · 05-20-2013, 11:04 PM

This sounds like very smart marketing. Just think about how many bugers, fries and drinks that 40 thousand fans would purchase. There's more ways to make money than just selling tickets.

Jerry Terry · 05-21-2013, 11:51 AM

Quote:

Originally Posted by Richard Grant

This sounds like very smart marketing. Just think about how many bugers, fries and drinks that 40 thousand fans would purchase. There's more ways to make money than just selling tickets.

Your right Richard , some people step over dimes to pick up pennys !!!!! I would think a lot of tracks would at least want to try this.
Jerry

Michael Kilduff · 05-21-2013, 12:51 PM

I think it was in 2009 when VMP gave away free tickets at certain auto parts stores for their Div 1 points race and the stands were packed like it was a national event.

RonTheAnnouncer · 05-21-2013, 01:39 PM

SMP gives them out to Summit Racing (of course) and other sponsors as well to hand out. They also give them to employees to hand out to family, friends and co-workers. I had 100, and I know some of my fellow employees had several hundred to give out. It gives a chance for people who have never attended a race to give it a try for no monetary investment. If even 5% are "hooked", that's still thousands of new fans. The numbers over the weekend were around 70,000 for the three days. I was there Friday and Sunday and the crowd looked pretty good both days.

Randall Klein · 05-21-2013, 02:24 PM

It ain't the ice cream, the free tics and other fan friendly enticements, everywhere you go there are booths for a myriad of snacks, drinks, souveniors; it is a money makin' machine that works when you have fans attending (thru the loss leader concept); we raced there in 2011 and 12, and I was amazed at the lines at almost every carnival-like booth, plus clean and signs everywhere about customer must be satisfied.

There are multiple other reasons whereby the fan is treated and appreciated, but the Bader's have a formula that, for some reason, other tracks refuse to emulate.

Jeff Niceswanger · 05-21-2013, 04:34 PM

Just a glimmer of the crowd....

Dave Layer · 05-21-2013, 07:13 PM

Nice picture Wanger it tells the story. You had to be there to believe it. If you haven't been there you need to come one time. When S/Stock was called to the lanes for 1st round Sat afternoon the road to the staging lanes was so congested with fans it was impossible for about 50% of us to get through. Tech guys had to clear the crowd so we could get paired. Never seen anything like it.

Another big plus, Alcohol, Comp, Stock and S/Stock all park on black top, many with electrical hook ups.

Like Randy said it is hard to believe there are no other track operators trying to do any of it.
Dave

david ring · 05-21-2013, 07:45 PM

New England Dragway gets a big turnout for its points race, but they talk to the Baders.

05-20-2013, 09:16 PM	#32
Dave Conkey Junior Member Join Date: Dec 2007 Posts: 25 Likes: 1 Liked 0 Times in 0 Posts	Re: LIVE from Norwalk LODRS Free tickets from summit didnt hurt.. just fill the seats and impress them with sportsman racing and a show! not to mention some good icecream for a buck!

05-20-2013, 11:04 PM	#33
Richard Grant Member Join Date: Jan 2002 Location: West Monroe, La. Posts: 301 Likes: 9 Liked 13 Times in 7 Posts	Re: LIVE from Norwalk LODRS This sounds like very smart marketing. Just think about how many bugers, fries and drinks that 40 thousand fans would purchase. There's more ways to make money than just selling tickets. __________________ Richard Grant 4988 STK

05-21-2013, 12:51 PM	#35
Michael Kilduff Member Join Date: Sep 2008 Location: Carolina Beach, NC Posts: 281 Likes: 0 Liked 0 Times in 0 Posts	Re: LIVE from Norwalk LODRS I think it was in 2009 when VMP gave away free tickets at certain auto parts stores for their Div 1 points race and the stands were packed like it was a national event. __________________ IHRA STK 932 O/SA

05-21-2013, 01:39 PM	#36
RonTheAnnouncer Junior Member Join Date: Dec 2012 Location: Ravenna, OH Posts: 60 Likes: 0 Liked 0 Times in 0 Posts	Re: LIVE from Norwalk LODRS SMP gives them out to Summit Racing (of course) and other sponsors as well to hand out. They also give them to employees to hand out to family, friends and co-workers. I had 100, and I know some of my fellow employees had several hundred to give out. It gives a chance for people who have never attended a race to give it a try for no monetary investment. If even 5% are "hooked", that's still thousands of new fans. The numbers over the weekend were around 70,000 for the three days. I was there Friday and Sunday and the crowd looked pretty good both days. __________________ Ron Huntley, Jr. announcer and Half ed racer "Those who can, do. Those who can't, criticize."

05-21-2013, 02:24 PM	#37
Randall Klein Senior Member Join Date: Dec 2002 Location: Lincoln, Nebraska Posts: 785 Likes: 45 Liked 316 Times in 67 Posts	Re: LIVE from Norwalk LODRS It ain't the ice cream, the free tics and other fan friendly enticements, everywhere you go there are booths for a myriad of snacks, drinks, souveniors; it is a money makin' machine that works when you have fans attending (thru the loss leader concept); we raced there in 2011 and 12, and I was amazed at the lines at almost every carnival-like booth, plus clean and signs everywhere about customer must be satisfied. There are multiple other reasons whereby the fan is treated and appreciated, but the Bader's have a formula that, for some reason, other tracks refuse to emulate.

05-21-2013, 04:34 PM	#38
Jeff Niceswanger Senior Member Join Date: Jul 2003 Posts: 893 Likes: 681 Liked 1,030 Times in 368 Posts	Re: LIVE from Norwalk LODRS Just a glimmer of the crowd.... Attached Thumbnails __________________ Jeff Niceswanger 3740 SS

05-21-2013, 07:13 PM	#39
Dave Layer Junior Member Join Date: Sep 2003 Posts: 93 Likes: 0 Liked 0 Times in 0 Posts	Re: LIVE from Norwalk LODRS Nice picture Wanger it tells the story. You had to be there to believe it. If you haven't been there you need to come one time. When S/Stock was called to the lanes for 1st round Sat afternoon the road to the staging lanes was so congested with fans it was impossible for about 50% of us to get through. Tech guys had to clear the crowd so we could get paired. Never seen anything like it. Another big plus, Alcohol, Comp, Stock and S/Stock all park on black top, many with electrical hook ups. Like Randy said it is hard to believe there are no other track operators trying to do any of it. Dave

05-21-2013, 07:45 PM	#40
david ring Senior Member Join Date: Feb 2003 Location: Oneonta.,NY Posts: 889 Likes: 0 Liked 0 Times in 0 Posts	Re: LIVE from Norwalk LODRS New England Dragway gets a big turnout for its points race, but they talk to the Baders.