How much $ would you ask of a new sponsor?

Wade_Owens · 02-19-2010, 11:39 AM

I wonder what would be a fair amount to ask? Decals for truck and trailer, t-shirts and crew shirts would be bought by them. Souvenir program entry listing, displays, car show attendance all in addition to race track exposure included in the request amount. This is for an associate type sponsorship, not a full ride deal like Emmons, Flecther etc. Door size decals, same on trailer sides and rear door. What do you think?

Wade

FED 387 · 02-19-2010, 12:10 PM

how many races you going to?? how many car shows shirts etc?? depending on the sponsor how many stores/outlets do they have?? Comp 387

BlueOval Ralph · 02-19-2010, 12:10 PM

Be carefull on this one size decals, same on trailer sides and rear door. IRS & DOT Problems = your doing it for $$$$$$$$

Quote:

Originally Posted by Wade_Owens

I wonder what would be a fair amount to ask? Decals for truck and trailer, t-shirts and crew shirts would be bought by them. Souvenir program entry listing, displays, car show attendance all in addition to race track exposure included in the request amount. This is for an associate type sponsorship, not a full ride deal like Emmons, Flecther etc. Door size decals, same on trailer sides and rear door. What do you think?

Wade

Jim Craig · 02-19-2010, 12:27 PM

Well........if you are the NHRA, its sponsoring the GatorNat's................

Wade_Owens · 02-19-2010, 01:59 PM

These would be about 17"x12" decals, about the size of the Jegs All Stars decals for the trailer. Not looking at doing the "wrap" stuff.............

Wade

FED 387 · 02-19-2010, 02:07 PM

decals might still qualify you as a business/for profit per IRS rules!!!!--- Not to be too greedy what class is car your car racing in??? Comp387

BobUnkefer · 02-19-2010, 05:22 PM

Wade, check your PM

cad · 02-19-2010, 07:02 PM

Quote:

Originally Posted by BlueOval Ralph

Be carefull on this one size decals, same on trailer sides and rear door. IRS & DOT Problems = your doing it for $$$$$$$$

The DOT does care if you are advertising on the outside of the trailer. Insurance, log book, etc. A local, long time Super Pro racer was stopped on the way out to ET finals at Bandimere in 2008. He is a Matco dealer and has it on his trailer and car. He had a few issues. Nothing life changing, but the rules ARE different.
Sorry to jump in, but thought it pertinent.

Wade_Owens · 02-19-2010, 07:38 PM

Quote:

Originally Posted by FED 387

decals might still qualify you as a business/for profit per IRS rules!!!!--- Not to be too greedy what class is car your car racing in??? Comp387

Stock Eliminator....

FED 387 · 02-19-2010, 11:17 PM

I would figure how many races you plan on going to,the cost of those expenses plus uniforms,signage etc ----the car displays/shows and any other expenses like race gas/oil/slicks/other parts, maybe a trans or engine rebuild etc.BE REALISTIC with yourself and add 20% to that number see what it looks like.. Then think if your sponsor will gag on the number and if not run it by him. Let him bargain you down a bit if you will but make sure you get enough at the beginning so you do not hafta go back for more---maybe get a partial payment up front then get some as you go along over the season, might be easier for him to budget. You know what it costs to go racing you hafta convince your sponsor if it is worth it to him to spend the money for the sales results/return he is going to get for his investment...Think of it this way if He gives you $5000 will he get $50,000 in increased business from this deal---then answer yourself realistically----Good luck hope you get it!!!----Comp 387

02-19-2010, 11:39 AM	#1
Wade_Owens Senior Member Join Date: Jul 2007 Posts: 578 Likes: 0 Liked 3 Times in 1 Post	How much $ would you ask of a new sponsor? I wonder what would be a fair amount to ask? Decals for truck and trailer, t-shirts and crew shirts would be bought by them. Souvenir program entry listing, displays, car show attendance all in addition to race track exposure included in the request amount. This is for an associate type sponsorship, not a full ride deal like Emmons, Flecther etc. Door size decals, same on trailer sides and rear door. What do you think? Wade

02-19-2010, 12:10 PM	#2
FED 387 VIP Member Join Date: Jun 2006 Posts: 3,419 Likes: 528 Liked 332 Times in 180 Posts	Re: How much $ would you ask of a new sponsor? how many races you going to?? how many car shows shirts etc?? depending on the sponsor how many stores/outlets do they have?? Comp 387

02-19-2010, 12:27 PM	#4
Jim Craig Member Join Date: Dec 2009 Location: Clinton, OH Posts: 106 Likes: 0 Liked 5 Times in 3 Posts	Re: How much $ would you ask of a new sponsor? Well........if you are the NHRA, its sponsoring the GatorNat's................

02-19-2010, 01:59 PM	#5
Wade_Owens Senior Member Join Date: Jul 2007 Posts: 578 Likes: 0 Liked 3 Times in 1 Post	Re: How much $ would you ask of a new sponsor? These would be about 17"x12" decals, about the size of the Jegs All Stars decals for the trailer. Not looking at doing the "wrap" stuff............. Wade

02-19-2010, 02:07 PM	#6
FED 387 VIP Member Join Date: Jun 2006 Posts: 3,419 Likes: 528 Liked 332 Times in 180 Posts	Re: How much $ would you ask of a new sponsor? decals might still qualify you as a business/for profit per IRS rules!!!!--- Not to be too greedy what class is car your car racing in??? Comp387

02-19-2010, 05:22 PM	#7
BobUnkefer Member Join Date: Jan 2006 Location: Kansas City, MO Posts: 465 Likes: 0 Liked 0 Times in 0 Posts	Re: How much $ would you ask of a new sponsor? Wade, check your PM __________________ Bob Unkefer 4409 STK

02-19-2010, 11:17 PM	#10
FED 387 VIP Member Join Date: Jun 2006 Posts: 3,419 Likes: 528 Liked 332 Times in 180 Posts	Re: How much $ would you ask of a new sponsor? I would figure how many races you plan on going to,the cost of those expenses plus uniforms,signage etc ----the car displays/shows and any other expenses like race gas/oil/slicks/other parts, maybe a trans or engine rebuild etc.BE REALISTIC with yourself and add 20% to that number see what it looks like.. Then think if your sponsor will gag on the number and if not run it by him. Let him bargain you down a bit if you will but make sure you get enough at the beginning so you do not hafta go back for more---maybe get a partial payment up front then get some as you go along over the season, might be easier for him to budget. You know what it costs to go racing you hafta convince your sponsor if it is worth it to him to spend the money for the sales results/return he is going to get for his investment...Think of it this way if He gives you $5000 will he get $50,000 in increased business from this deal---then answer yourself realistically----Good luck hope you get it!!!----Comp 387