Racing marketing

[Dragsinger]

Today I received a package from Summit containing some fuel line plumbing supplies. It contained the correct parts I ordered plus another package.

The other package contained two Schick ”Hydrating Gel” razors. [no charge for the razors]

After a brief pause to fully grasp what this means I began to smile. To me, it means the High Performance & Racing marketing thinkers are alive and well. It also means that Racing has a bright future because promoters are motivated to “think outside the box” for partners.

I think this is a good sign for the future of racing. The racing aftermarket has a huge investment in inventory, warehouses, and employees. They are very driven to sustain that investment into the future.