Originally Posted by J.R. Haddad
Bobby, of the 2 tracks you mentioned, I'm not sure a lack of business
caused their closing. I think that most tracks were built out of town, or
on the edge of town, in the 50's, 60's, and 70's. Our towns and cities
grew, and all all of sudden, the old abandoned farm land that was purchased for drag strip use, has gone from 1000.00 an acre, to
$250,000.00 an acre, or more. Now if the owner has slaved away at
the track for 20, 30, 40 years or more, and someone offers them
10, 20, 30 million, or a lot more, and they can sit on the beach with
their kids, grandkids, wives, mistresses, etc, it is pretty enticing.
I think our best help, hopefully the help of your Feb. 6 Guest, is to compile
an owners manual for Medium Size Tracks Hosting An LODRS Race.
We could cover such things as do they make it a regional? What are the
cost differences, and who is attending? Is it Tony Stewart? A track could have a heyday with that. Do they know how to market their product on the internet? I don't, but you and Alicia and others you know do. Can they work out "Trade" deals with the local radio station? Free ticket give aways,
a DJ RACE Saturday night, etc. There are many good ideas out there, and any business
that wants part of the available entertainment dollar, must almost be expert Marketers. How many track owners are, vs. how many are riding a lawnmower cutting the grass when we pull in? We cut the grass at our business because we don't know what else to do to improve our business. As I said, let's put together an instruction manual and call it Make Your LODRS Event Profitable!!
We have a serious amount of Brainpower on this forum, let's ask for everyone's help, and we'll get 6 or 7 good people and make it happen. I'm in.
Thanks,
J.R.
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